Hiring a Copywriter to Write Your Content

Blog Post by Bespoke WordsWell written website content will enhance your digital presence on the Internet.

Good content is easy to read and gets to the point quickly. Great content will also enhance your SEO (search engine optimisation). Fresh is best when it comes to content. Keep the content on your website original and update regularly. Strong and healthy content will make your website stand out among your competitors online.

Writing and copyediting for the web is different to writing hard copy for offline purposes.  Strong web copy has 3 key elements:

  • simplicity
  • directness
  • keyword credibility
What about grammar and spelling? Spelling is important in any written content; everyone has ‘spell-check’, basic grammar editing and a dictionary.  However, there are subtle differences between web copy and offline business copy.  Paying a writer with web content experience will save you time and give you words that drive traffic to your website as well as being well written.