Small businesses need to get their mobile mojo on!
Your website should already be mobile friendly. If it isn’t – stop reading immediately and go do something about it!
Ok, now that the naughty ones have left the room…
Here is some updated data on why it’s so important to go beyond mobile ready and pro-actively market directly to your target mobile market.
In 2013 it is predicted:
- That people will use their mobile phone more than their home PC for Internet purposes.
That fact alone should motivate you to start addressing your mobile customers, and when you do, keep in mind this golden nugget:
- You can improve your click-through rate by up to 200% simply by clearly identifying and including your location in your content.
These 2 points are quick and easy to respond to. The following infographic goes into further detail:
++ Click Image to Enlarge ++
Source: How Mobile is Changing Business – Infographic