Words words words! 2013 like every other year was full of keywords and buzzwords.
According to the Cambridge Dictionary Online and neatly graphed into pretty graphics by Offer Pop – these are the HOTTEST of the HOT words! But be warned; just because you’re hot, doesn’t mean you’re still popular…
The Hottest Words of 2013
Mood, Emotions and Colour. Is an original post by Carey Jolliffe Graphic Arts.
As a words person, I realise that the other half of digital content is about lights, colours and shiny things. However as that previous sentence would indicate, I know very little about it.
Starting with colour, never underestimate the power it has in influencing your customer or audience. Consider your choices wisely – it’s not all about your favourite colour!
You can learn a lot about your choices for graphic content from designers and artists with blogs like mine. This is just one… enjoy!
Small businesses need to get their mobile mojo on!
Your website should already be mobile friendly. If it isn’t – stop reading immediately and go do something about it!
Ok, now that the naughty ones have left the room…
Here is some updated data on why it’s so important to go beyond mobile ready and pro-actively market directly to your target mobile market.
In 2013 it is predicted:
- That people will use their mobile phone more than their home PC for Internet purposes.
That fact alone should motivate you to start addressing your mobile customers, and when you do, keep in mind this golden nugget:
- You can improve your click-through rate by up to 200% simply by clearly identifying and including your location in your content.
These 2 points are quick and easy to respond to. The following infographic goes into further detail:
++ Click Image to Enlarge ++
Source: How Mobile is Changing Business – Infographic
It’s easy for small business operators to get bogged down with advice about Social Media. Here is a nice, simple graphic that breaks it down into 4 basic stages.
Just as with many other learning curves in business marketing – you have to crawl before you walk.
[Graphic Source : via Barnraisers ]